The roles of mass media, word of mouth and subjective norm in family takaful purchase intention
Purpose � This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim Malaysians. Design/methodology/approach � Data were collected from 384 Muslim consumers in Kuala Lumpur, Malaysia,...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Article |
| 出版: |
Emerald Group Publishing Ltd.
2023
|
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|