Investigating the impact of influencers’, characteristics, contents, and trustworthiness on consumers’ purchase intention
This study aims to measure the effect of influencer characteristics, content by influencer, and trustworthiness of influencer on consumers’ purchase intention along with mediating role of brand attitude in Saudi Arabia. A cross-sectional study design was used to collect data from 260 random customer...
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| Main Authors: | , , |
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| Format: | Article |
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Eskisehir Osmangazi University
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94488/ https://rigeo.org/submit-a-menuscript/index.php/submission/article/download/1691/1320 |
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