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Halal food standard implementation: are Malaysian firms proactive or reactive?

Purpose: The purpose of this paper is to investigate the reasons behind halal food standard (HFS) implementation among food manufacturers in Malaysia. Additionally, it examines whether firms in the Malaysian food manufacturing industry are proactive or reactive in implementing HFS. Design/methodolog...

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Main Authors: Ab. Talib, Mohamed Syazwan, Thoo, Ai Chin
Format: Article
Published: Emerald Group Publishing Ltd. 2018
Subjects:
HD30.213 Management information systems. Decision support systems
Online Access:http://eprints.utm.my/id/eprint/84128/
http://dx.doi.org/10.1108/BFJ-07-2017-0366
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spelling my.utm.841282019-12-16T01:56:58Z http://eprints.utm.my/id/eprint/84128/ Halal food standard implementation: are Malaysian firms proactive or reactive? Ab. Talib, Mohamed Syazwan Thoo, Ai Chin HD30.213 Management information systems. Decision support systems Purpose: The purpose of this paper is to investigate the reasons behind halal food standard (HFS) implementation among food manufacturers in Malaysia. Additionally, it examines whether firms in the Malaysian food manufacturing industry are proactive or reactive in implementing HFS. Design/methodology/approach: A field survey was conducted in 210 halal-certified food manufacturers. A partial least squares structural equation modeling technique was used to examine the relationships between the reasons and implementation of HFS. Findings: The empirical assessments revealed that organization’s commitment, operational improvement and marketing functions are the internal reasons. Meanwhile, government intervention and consumer pressure are the external reasons to implement HFS. Findings also indicated that Malaysian food manufacturers are proactive in implementing HFS. Practical implications: The knowledge from this research could encourage non-certified firms to implement HFS and entices halal-certified firms to remain certified. It guides managers toward adopting a better strategy, particularly in prioritizing the internal factors and resources for a more sustainable and positive implication. Originality/value: This research is among the few studies that scrutinized the rationale behind the rapid growth of halal food industry. It argues that the pursuit of HFS is not solely a religious obligation, but it is also driven by safety, quality and marketing motives. Emerald Group Publishing Ltd. 2018-06 Article PeerReviewed Ab. Talib, Mohamed Syazwan and Thoo, Ai Chin (2018) Halal food standard implementation: are Malaysian firms proactive or reactive? British Food Journal, 120 (6). pp. 1330-1343. ISSN 0007-070X http://dx.doi.org/10.1108/BFJ-07-2017-0366
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD30.213 Management information systems. Decision support systems
spellingShingle HD30.213 Management information systems. Decision support systems
Ab. Talib, Mohamed Syazwan
Thoo, Ai Chin
Halal food standard implementation: are Malaysian firms proactive or reactive?
description Purpose: The purpose of this paper is to investigate the reasons behind halal food standard (HFS) implementation among food manufacturers in Malaysia. Additionally, it examines whether firms in the Malaysian food manufacturing industry are proactive or reactive in implementing HFS. Design/methodology/approach: A field survey was conducted in 210 halal-certified food manufacturers. A partial least squares structural equation modeling technique was used to examine the relationships between the reasons and implementation of HFS. Findings: The empirical assessments revealed that organization’s commitment, operational improvement and marketing functions are the internal reasons. Meanwhile, government intervention and consumer pressure are the external reasons to implement HFS. Findings also indicated that Malaysian food manufacturers are proactive in implementing HFS. Practical implications: The knowledge from this research could encourage non-certified firms to implement HFS and entices halal-certified firms to remain certified. It guides managers toward adopting a better strategy, particularly in prioritizing the internal factors and resources for a more sustainable and positive implication. Originality/value: This research is among the few studies that scrutinized the rationale behind the rapid growth of halal food industry. It argues that the pursuit of HFS is not solely a religious obligation, but it is also driven by safety, quality and marketing motives.
format Article
author Ab. Talib, Mohamed Syazwan
Thoo, Ai Chin
author_facet Ab. Talib, Mohamed Syazwan
Thoo, Ai Chin
author_sort Ab. Talib, Mohamed Syazwan
title Halal food standard implementation: are Malaysian firms proactive or reactive?
title_short Halal food standard implementation: are Malaysian firms proactive or reactive?
title_full Halal food standard implementation: are Malaysian firms proactive or reactive?
title_fullStr Halal food standard implementation: are Malaysian firms proactive or reactive?
title_full_unstemmed Halal food standard implementation: are Malaysian firms proactive or reactive?
title_sort halal food standard implementation: are malaysian firms proactive or reactive?
publisher Emerald Group Publishing Ltd.
publishDate 2018
url http://eprints.utm.my/id/eprint/84128/
http://dx.doi.org/10.1108/BFJ-07-2017-0366
_version_ 1654960044546981888
score 13.211869

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