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Travellers' Switching Behavior in Malaysia's Airline Industry from The Perspective of The Push-Pull-Mooring Framework

The researcher measures the appropriateness of the push-pull-mooring (PPM) migration theory to travellers' airline choice in order to clarify their switching intension. Referring to the previous comprehensive literature review and open-ended survey, the researcher identified the organized fram...

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书目详细资料
主要作者:	Wai, Maggie Mei Kei
格式:	Final Year Project Report
语言:	English
出版:	Universiti Malaysia Sarawak (UNIMAS) 2019
主题:	HB Economic Theory HD Industries. Land use. Labor
在线阅读:	http://ir.unimas.my/id/eprint/38052/2/MAGGIE%20ft.pdf http://ir.unimas.my/id/eprint/38052/
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