Pull and push factors of data analytics adoption and its mediating role on operational performance
Despite the influx of data analytics (DA) practices among firms, their impact on operational performance remains ambiguous. This study examined the pull and push factors affecting the data analytics adoption (DAA) from the theoretical perspectives of the technology–organization–environment (TOE) mod...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42374/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42374/ https://doi.org/10.3390/su14127316 |
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