Travellers' Switching Behavior in Malaysia's Airline Industry from The Perspective of The Push-Pull-Mooring Framework
The researcher measures the appropriateness of the push-pull-mooring (PPM) migration theory to travellers' airline choice in order to clarify their switching intension. Referring to the previous comprehensive literature review and open-ended survey, the researcher identified the organized fram...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Final Year Project Report |
| 言語: | English |
| 出版事項: |
Universiti Malaysia Sarawak (UNIMAS)
2019
|
| 主題: | |
| オンライン･アクセス: | http://ir.unimas.my/id/eprint/38052/2/MAGGIE%20ft.pdf http://ir.unimas.my/id/eprint/38052/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
このレコードへの初めてのコメントを付けませんか!