Travellers' Switching Behavior in Malaysia's Airline Industry from The Perspective of The Push-Pull-Mooring Framework
The researcher measures the appropriateness of the push-pull-mooring (PPM) migration theory to travellers' airline choice in order to clarify their switching intension. Referring to the previous comprehensive literature review and open-ended survey, the researcher identified the organized fram...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2019
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| Online Access: | http://ir.unimas.my/id/eprint/38052/2/MAGGIE%20ft.pdf http://ir.unimas.my/id/eprint/38052/ |
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