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Factors Affecting Purchase Intention of Green Products among Households in Sarawak

This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products, and what affects their desire and intention...

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Bibliographic Details
Main Authors:	Jocelyn Goh Swee Kee, Goh, Nur Nadhira, Baharuddin, Rossazana Ab-Rahim, Ab-Rahim
Format:	Article
Language:	English
Published:	HRMARS 2021
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/36486/1/households1.pdf http://ir.unimas.my/id/eprint/36486/ https://hrmars.com/papers/detail/IJARBSS/10892/Factors-Affecting-Purchase-Intention-of-Green-Products-among-Households-in-Sarawak http://dx.doi.org/10.6007/IJARBSS/v11-i8/10892
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