Factors Affecting Purchase Intention of Green Products among Households in Sarawak
This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products, and what affects their desire and intention...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36486/1/households1.pdf http://ir.unimas.my/id/eprint/36486/ https://hrmars.com/papers/detail/IJARBSS/10892/Factors-Affecting-Purchase-Intention-of-Green-Products-among-Households-in-Sarawak http://dx.doi.org/10.6007/IJARBSS/v11-i8/10892 |
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| Summary: | This study aims to investigate the factors affecting purchase intention of green products
among households. Green products are segregated from normal products in the market, and
it is interesting to know what the society really thinks of those products, and what affects
their desire and intention to purchase the green products. This study provides a research on
what green products are, how they help the environment, and what affects consumers’ in the
intention of buying these products. In this study, there are 2 specific objectives, including to
examine the relationship between demographic factors and green purchasing intention, and
assess factors affecting green purchasing intention. The methodologies which are used in this study includes multiple regression analysis and Pearson correlation test. The results of this study which concluded that demography, perceived value of products, and green branding are significant in affecting the purchase intention of green products serves as a guide for green product manufacturers on what is important to consumers in choosing products to buy. |
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