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Factors Affecting Purchase Intention of Green Products among Households in Sarawak

This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products, and what affects their desire and intention...

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Main Authors: Jocelyn Goh Swee Kee, Goh, Nur Nadhira, Baharuddin, Rossazana Ab-Rahim, Ab-Rahim
Format: Article
Language:English
Published: HRMARS 2021
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/36486/1/households1.pdf
http://ir.unimas.my/id/eprint/36486/
https://hrmars.com/papers/detail/IJARBSS/10892/Factors-Affecting-Purchase-Intention-of-Green-Products-among-Households-in-Sarawak
http://dx.doi.org/10.6007/IJARBSS/v11-i8/10892
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spelling my.unimas.ir.364862021-10-28T03:52:43Z http://ir.unimas.my/id/eprint/36486/ Factors Affecting Purchase Intention of Green Products among Households in Sarawak Jocelyn Goh Swee Kee, Goh Nur Nadhira, Baharuddin Rossazana Ab-Rahim, Ab-Rahim H Social Sciences (General) This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products, and what affects their desire and intention to purchase the green products. This study provides a research on what green products are, how they help the environment, and what affects consumers’ in the intention of buying these products. In this study, there are 2 specific objectives, including to examine the relationship between demographic factors and green purchasing intention, and assess factors affecting green purchasing intention. The methodologies which are used in this study includes multiple regression analysis and Pearson correlation test. The results of this study which concluded that demography, perceived value of products, and green branding are significant in affecting the purchase intention of green products serves as a guide for green product manufacturers on what is important to consumers in choosing products to buy. HRMARS 2021-08-27 Article PeerReviewed text en http://ir.unimas.my/id/eprint/36486/1/households1.pdf Jocelyn Goh Swee Kee, Goh and Nur Nadhira, Baharuddin and Rossazana Ab-Rahim, Ab-Rahim (2021) Factors Affecting Purchase Intention of Green Products among Households in Sarawak. International Journal of Academic Research in Business and Social Sciences, 11 (8). pp. 1767-1779. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/10892/Factors-Affecting-Purchase-Intention-of-Green-Products-among-Households-in-Sarawak http://dx.doi.org/10.6007/IJARBSS/v11-i8/10892
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Jocelyn Goh Swee Kee, Goh
Nur Nadhira, Baharuddin
Rossazana Ab-Rahim, Ab-Rahim
Factors Affecting Purchase Intention of Green Products among Households in Sarawak
description This study aims to investigate the factors affecting purchase intention of green products among households. Green products are segregated from normal products in the market, and it is interesting to know what the society really thinks of those products, and what affects their desire and intention to purchase the green products. This study provides a research on what green products are, how they help the environment, and what affects consumers’ in the intention of buying these products. In this study, there are 2 specific objectives, including to examine the relationship between demographic factors and green purchasing intention, and assess factors affecting green purchasing intention. The methodologies which are used in this study includes multiple regression analysis and Pearson correlation test. The results of this study which concluded that demography, perceived value of products, and green branding are significant in affecting the purchase intention of green products serves as a guide for green product manufacturers on what is important to consumers in choosing products to buy.
format Article
author Jocelyn Goh Swee Kee, Goh
Nur Nadhira, Baharuddin
Rossazana Ab-Rahim, Ab-Rahim
author_facet Jocelyn Goh Swee Kee, Goh
Nur Nadhira, Baharuddin
Rossazana Ab-Rahim, Ab-Rahim
author_sort Jocelyn Goh Swee Kee, Goh
title Factors Affecting Purchase Intention of Green Products among Households in Sarawak
title_short Factors Affecting Purchase Intention of Green Products among Households in Sarawak
title_full Factors Affecting Purchase Intention of Green Products among Households in Sarawak
title_fullStr Factors Affecting Purchase Intention of Green Products among Households in Sarawak
title_full_unstemmed Factors Affecting Purchase Intention of Green Products among Households in Sarawak
title_sort factors affecting purchase intention of green products among households in sarawak
publisher HRMARS
publishDate 2021
url http://ir.unimas.my/id/eprint/36486/1/households1.pdf
http://ir.unimas.my/id/eprint/36486/
https://hrmars.com/papers/detail/IJARBSS/10892/Factors-Affecting-Purchase-Intention-of-Green-Products-among-Households-in-Sarawak
http://dx.doi.org/10.6007/IJARBSS/v11-i8/10892
_version_ 1715194135020830720
score 13.211869

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