The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations
Electronic Word-of-Mouth communication defined as any positive or negative statement made by the potential, actual, or former customers about a product or company, which was made available to a multitude of people and institutions via the Internet. The e-WOM communication took place in many ways for...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6489/ |
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