A model of trusted factors of video Word of Mouth (vWOM) in social commerce
A model of trusted factors of video Word of Mouth (vWOM) in social commerce HumairaHairudin & HalinaMohamed Dahlan In this digital era, many people often searching information before make purchase decision. The vWOM might be considered as resources for customer to searching beneficial informat...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
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2022
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| Online Access: | http://eprints.utm.my/id/eprint/99985/ http://dx.doi.org/10.1007/978-3-030-98741-1_44 |
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