The study on factors influencing consumer purchasing behaviour on electronic products in Kelantan

Malaysia is home to many high-quality electronic and electrical consumer products thanks to homegrown entrepreneurial efforts. Some of these brands have had a significant impact on the consumer electronics industry both locally and globally. Consumer purchasing behaviour entails the steps that consu...

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Bibliographic Details
Main Authors: Dominic Lim Yi Wei, Nagarupini Ragu, Nik Ahmad Syukri Nik Mayudin, Noorazean Abu Bakar
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13075/1/SAK13%20-%20Nagarupini%20A_P%20Ragu%20A19B0394.pdf
http://discol.umk.edu.my/id/eprint/13075/
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