Consumer purchasing behaviour of emotional design in e-Commerce

When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and re...

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Bibliographic Details
Main Authors: Okur, Prodilin, Baharum, Aslina, Ismail, Rozita, Nazlan, Nadiah Hanin, Ab. Fatah, Nur Shahida, Mat Noor, Noorsidi Aizuddin
Format: Article
Language:English
Published: World Academy of Research in Science and 2020
Subjects:
Online Access:http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf
http://eprints.utm.my/id/eprint/90401/
http://dx.doi.org/10.30534/ijatcse/2020/4691.42020
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