Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products
This study examined the fear of COVID-19 pandemic and its impact on consumer behavioural intention to purchase green products. The data was collected from consumers of Malaysia in hypermarkets. A total of 491 respondents were analyzed using the partial least square technique. The results indicated t...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Public Library of Science
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/40790/ |
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