Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
Purpose: The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable product design practices (SPDP). Design/methodology/approach: The authors examine the interactive effects of two...
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Main Authors: | John-Mariadoss, Babu, Pomirleanu, Nadia, Chennamaneni, Pavan R., Ganesh Pillai, Rajani, Zailani, Suhaiza |
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Format: | Article |
Published: |
Emerald Publishing
2024
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Subjects: | |
Online Access: | http://eprints.um.edu.my/44800/ |
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