Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective

Purpose: The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable product design practices (SPDP). Design/methodology/approach: The authors examine the interactive effects of two...

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Bibliographic Details
Main Authors: John-Mariadoss, Babu, Pomirleanu, Nadia, Chennamaneni, Pavan R., Ganesh Pillai, Rajani, Zailani, Suhaiza
Format: Article
Published: Emerald Publishing 2024
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Online Access:http://eprints.um.edu.my/44800/
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