Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/3226/1/FH02-FESP-18-20422.pdf http://eprints.unisza.edu.my/3226/ |
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