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Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective

Purpose: The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable product design practices (SPDP). Design/methodology/approach: The authors examine the interactive effects of two...

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Main Authors: John-Mariadoss, Babu, Pomirleanu, Nadia, Chennamaneni, Pavan R., Ganesh Pillai, Rajani, Zailani, Suhaiza
Format: Article
Published: Emerald Publishing 2024
Subjects:
Business
Online Access:http://eprints.um.edu.my/44800/
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spelling my.um.eprints.448002024-07-11T01:24:17Z http://eprints.um.edu.my/44800/ Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective John-Mariadoss, Babu Pomirleanu, Nadia Chennamaneni, Pavan R. Ganesh Pillai, Rajani Zailani, Suhaiza Business Purpose: The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable product design practices (SPDP). Design/methodology/approach: The authors examine the interactive effects of two firm resources, namely, SSO and CRC, as they relate to SPDP, using survey data from 132 manufacturers in Malaysia. Findings: The findings show that the effect of SSO on SPDP is stronger when CRC is low, than otherwise. The authors also find that the interactive effects of the firm-level resources stated above are stronger when customer pressures (CPs) are higher than when they are low. Research limitations/implications: The authors contribute to the literature by studying the effects of firm-level strategic resources and their interactions as they relate to SPDP. An important limitation of this research is the usage of single-source data and single-period data. Practical implications: Managerially, this research provides new insights into how organizations should respond to CPs while understanding the counterintuitive but disabling effects of customer relationship assets. Social implications: The findings are important to society because most of the environmental impact arising from the production, consumption and disposal of products is a direct consequence of decisions made at the product design stage and an unintended consequence of the marketing decision-making processes that underlie marketing strategy formulation that fails to recognize ecosystems impact as a standard decision influence. Originality/value: To the best of the authors’ knowledge, this research is the first to study the effects of firm-level strategic resources and their interactions as they relate to SPDP. © 2023, Emerald Publishing Limited. Emerald Publishing 2024 Article PeerReviewed John-Mariadoss, Babu and Pomirleanu, Nadia and Chennamaneni, Pavan R. and Ganesh Pillai, Rajani and Zailani, Suhaiza (2024) Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective. European Journal of Marketing, 58 (1). 66 – 91. ISSN 0309-0566, DOI https://doi.org/10.1108/EJM-04-2022-0253 <https://doi.org/10.1108/EJM-04-2022-0253>. 10.1108/EJM-04-2022-0253
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic Business
spellingShingle Business
John-Mariadoss, Babu
Pomirleanu, Nadia
Chennamaneni, Pavan R.
Ganesh Pillai, Rajani
Zailani, Suhaiza
Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
description Purpose: The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable product design practices (SPDP). Design/methodology/approach: The authors examine the interactive effects of two firm resources, namely, SSO and CRC, as they relate to SPDP, using survey data from 132 manufacturers in Malaysia. Findings: The findings show that the effect of SSO on SPDP is stronger when CRC is low, than otherwise. The authors also find that the interactive effects of the firm-level resources stated above are stronger when customer pressures (CPs) are higher than when they are low. Research limitations/implications: The authors contribute to the literature by studying the effects of firm-level strategic resources and their interactions as they relate to SPDP. An important limitation of this research is the usage of single-source data and single-period data. Practical implications: Managerially, this research provides new insights into how organizations should respond to CPs while understanding the counterintuitive but disabling effects of customer relationship assets. Social implications: The findings are important to society because most of the environmental impact arising from the production, consumption and disposal of products is a direct consequence of decisions made at the product design stage and an unintended consequence of the marketing decision-making processes that underlie marketing strategy formulation that fails to recognize ecosystems impact as a standard decision influence. Originality/value: To the best of the authors’ knowledge, this research is the first to study the effects of firm-level strategic resources and their interactions as they relate to SPDP. © 2023, Emerald Publishing Limited.
format Article
author John-Mariadoss, Babu
Pomirleanu, Nadia
Chennamaneni, Pavan R.
Ganesh Pillai, Rajani
Zailani, Suhaiza
author_facet John-Mariadoss, Babu
Pomirleanu, Nadia
Chennamaneni, Pavan R.
Ganesh Pillai, Rajani
Zailani, Suhaiza
author_sort John-Mariadoss, Babu
title Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
title_short Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
title_full Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
title_fullStr Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
title_full_unstemmed Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective
title_sort interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective
publisher Emerald Publishing
publishDate 2024
url http://eprints.um.edu.my/44800/
_version_ 1805881169030414336
score 13.211869

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