Consumers online purchase intention in cosmetic product among female online shoppers: a case study of Giffarine Company / Nurul Waheda Mat Nizan

E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the c...

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Bibliographic Details
Main Author: Mat Nizan, Nurul Waheda
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89743/1/89743.pdf
https://ir.uitm.edu.my/id/eprint/89743/
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