TikTok influencers’ credibility and its impact on local cosmetic purchase intention / Bernadine Adel Sitorus, Sylvia Nabila Azwa Ambad and Cynthia Robert Dawayan
Influencer marketing has become a highly profitable strategy in today’s marketing landscape, with TikTok emerging as a significant platform influencing consumer behaviour. This study examines the impact of TikTok influencers on the Malaysian cosmetic industry, focusing on credibility traits (i.e., t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perlis
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101018/1/101018.pdf https://ir.uitm.edu.my/id/eprint/101018/ https://myjms.mohe.gov.my/index.php/intelek/index |
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