Loyalty program and its relationship with customer satisfaction towards customer loyalty of the Petronas retail station / Farah Adibah Chaharuddin
Malaysia is the largest pay or pump market in the world, outside of the U.S.A. PETRONAS is the national oil company of Malaysia and controls the entire oil reserves of the country. Nationwide it has over 1000 retail petrol stations, all of them pay or pump. Studies on customer loyalty typically focu...
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| Format: | Student Project |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/78775/1/78775.pdf https://ir.uitm.edu.my/id/eprint/78775/ |
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