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Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud

This project paper is aimed at PETRONAS MITCO Japan and the objective is to study on the customer loyalty towards this company. Customer loyalty is important in determining the potential growth of a company in the future, especially in a stiff competitive industry. PETRONAS MITCO Japan is a trading...

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Bibliographic Details
Main Author: Mohd Daud, Noorazura
Format: Student Project
Language:English
Published: 1999
Subjects:
Marketing
Branding (Marketing)
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/59134/1/59134.pdf
https://ir.uitm.edu.my/id/eprint/59134/
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https://ir.uitm.edu.my/id/eprint/59134/1/59134.pdf
https://ir.uitm.edu.my/id/eprint/59134/

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