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The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]

In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems...

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Bibliographic Details
Main Authors: Mohd Salleh, Mohammad Zaim, Muhamad Yunus, Nor Sara Nadia, Abdul Ghani, Nadiah Maisarah, Arifin, Norafifa, Mohd Ali, Ainunnazlee
Format: Article
Language:English
Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam 2018
Subjects:
Consumer satisfaction
Malaysia
Customer services. Customer relations
Consumer complaints. Complaint letters
Online Access:https://ir.uitm.edu.my/id/eprint/23194/1/AJ_MOHAMMAD%20ZAIM%20MOHD%20SALLEH%20ADBRIJ%20B%2018.pdf.pdf
https://ir.uitm.edu.my/id/eprint/23194/
https://abrij.uitm.edu.my
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Internet

https://ir.uitm.edu.my/id/eprint/23194/1/AJ_MOHAMMAD%20ZAIM%20MOHD%20SALLEH%20ADBRIJ%20B%2018.pdf.pdf
https://ir.uitm.edu.my/id/eprint/23194/
https://abrij.uitm.edu.my

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