A study on building listeners loyalty towards radio station : Suria FM Sabah / Noor Syazwani Sadinin

In this era of global modernization, it is no doubt that the mass media plays important role in our lives. Through mass media, we can gain lots of knowledge and information. We will also be able to track the progress and current issues in and outside the country. For example, radio is one means of c...

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Bibliographic Details
Main Author: Sadinin, Noor Syazwani
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75891/1/75891.pdf
https://ir.uitm.edu.my/id/eprint/75891/
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