Factors that influence Gen Y loyalty towards mobile internet service provider (MISP) in parliament Sungai Petani, Kedah / Muhd Syafiq Rusnan
Gen Y, which also known as Millennials Generation, Net Generation, digital natives and Connected Generation, are individuals which their aged ranging from 18 to 34 years (Bruwer, Saliba, & Miller, 2011; Nielsen, 2012; Nusair, Bilgihan, & Okumus., 2013). Gen Y have grown up with heavy exposur...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/55880/1/55880.pdf https://ir.uitm.edu.my/id/eprint/55880/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|