Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students’ buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students’ buying behaviour towards online shopping during pandemic. 307 unde...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Unit Penerbitan, UiTM Kelantan
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72501/1/72501.pdf https://ir.uitm.edu.my/id/eprint/72501/ https://jmcs.com.my/ |
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