The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]
With the emergence of Industrial revolution 4.0, marketers are in tandem with the latest technology of cyberspace which relatively has proved that the growth of social media nowadays has become the prime marketing platform that connects consumers and businesses. There are more businesses that use pa...
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| Main Authors: | , , , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/36734/1/36734.pdf http://ir.uitm.edu.my/id/eprint/36734/ |
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