Staff View: Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]

Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]

This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students’ buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students’ buying behaviour towards online shopping during pandemic. 307 unde...

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Main Authors:	Abdullah, Norshaieda, Suhaimi, Suzainiwati, Che Kamaruzaman, Noor Azlem, Mohd Zaki, Nurul Aisya Fatiera
Format:	Article
Language:	English
Published:	Unit Penerbitan, UiTM Kelantan 2022
Subjects:	Surveys. Sampling. Statistical survey methodology Data processing. Including SPSS Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/72501/1/72501.pdf https://ir.uitm.edu.my/id/eprint/72501/ https://jmcs.com.my/
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id	my.uitm.ir.72501
record_format	eprints
spelling	my.uitm.ir.725012023-03-22T08:06:17Z https://ir.uitm.edu.my/id/eprint/72501/ Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.] jmcs Abdullah, Norshaieda Suhaimi, Suzainiwati Che Kamaruzaman, Noor Azlem Mohd Zaki, Nurul Aisya Fatiera Surveys. Sampling. Statistical survey methodology Data processing. Including SPSS Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students’ buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students’ buying behaviour towards online shopping during pandemic. 307 undergraduates in UiTM Kota Bharu were taken as samples using Stratified Probability Sampling technique. Then, direct questionnaires were distributed to all of them and the data were analysed using Statistical Package for the Social Sciences (SPSS). This study found that the relationship between convenience and product variety on students’ buying behaviour towards online shopping has a strong positive linear relationship. However, time and trust have a weak positive relationship. The Multiple Linear Regression analysis shows that convenience and product variety are significant factors that influence students’ buying behaviour. As a recommendation, future researchers should add more factors to be studied as well as the number of items for each factor in the questionnaire. Unit Penerbitan, UiTM Kelantan 2022-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/72501/1/72501.pdf Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 30-39. ISSN 0128-0767 https://jmcs.com.my/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Surveys. Sampling. Statistical survey methodology Data processing. Including SPSS Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Surveys. Sampling. Statistical survey methodology Data processing. Including SPSS Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdullah, Norshaieda Suhaimi, Suzainiwati Che Kamaruzaman, Noor Azlem Mohd Zaki, Nurul Aisya Fatiera Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
description	This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students’ buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students’ buying behaviour towards online shopping during pandemic. 307 undergraduates in UiTM Kota Bharu were taken as samples using Stratified Probability Sampling technique. Then, direct questionnaires were distributed to all of them and the data were analysed using Statistical Package for the Social Sciences (SPSS). This study found that the relationship between convenience and product variety on students’ buying behaviour towards online shopping has a strong positive linear relationship. However, time and trust have a weak positive relationship. The Multiple Linear Regression analysis shows that convenience and product variety are significant factors that influence students’ buying behaviour. As a recommendation, future researchers should add more factors to be studied as well as the number of items for each factor in the questionnaire.
format	Article
author	Abdullah, Norshaieda Suhaimi, Suzainiwati Che Kamaruzaman, Noor Azlem Mohd Zaki, Nurul Aisya Fatiera
author_facet	Abdullah, Norshaieda Suhaimi, Suzainiwati Che Kamaruzaman, Noor Azlem Mohd Zaki, Nurul Aisya Fatiera
author_sort	Abdullah, Norshaieda
title	Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
title_short	Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
title_full	Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
title_fullStr	Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
title_full_unstemmed	Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]
title_sort	statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / norshaieda abdullah … [et al.]
publisher	Unit Penerbitan, UiTM Kelantan
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/72501/1/72501.pdf https://ir.uitm.edu.my/id/eprint/72501/ https://jmcs.com.my/
_version_	1761622392729239552
score	13.211869

Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]

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