Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
The objective of the current study is to identify the factors that motivate consumers to purchase clothing and accessories online on impulse and to study which of these factors lead to consumers' impulse online buying behavior. For this purpose, a set of 90 questionnaires were distributed of wh...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72052/1/72052.pdf https://ir.uitm.edu.my/id/eprint/72052/ |
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