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Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh

The objective of the current study is to identify the factors that motivate consumers to purchase clothing and accessories online on impulse and to study which of these factors lead to consumers' impulse online buying behavior. For this purpose, a set of 90 questionnaires were distributed of wh...

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Main Author: A. Mojitoh, Marsha Babie
Format: Student Project
Language:English
Published: 2014
Subjects:
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Electronic commerce
Online Access:https://ir.uitm.edu.my/id/eprint/72052/1/72052.pdf
https://ir.uitm.edu.my/id/eprint/72052/
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spelling my.uitm.ir.720522022-12-28T04:36:57Z https://ir.uitm.edu.my/id/eprint/72052/ Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh A. Mojitoh, Marsha Babie Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives Electronic commerce The objective of the current study is to identify the factors that motivate consumers to purchase clothing and accessories online on impulse and to study which of these factors lead to consumers' impulse online buying behavior. For this purpose, a set of 90 questionnaires were distributed of which 82 were returned and provide valuable information which very usable for the current research data analysis. Findings results shows that the Cronbach's Alpha value is 0.892 where it is considered as reliable and excellent. The recorded coefficient in the multiple linear regression analysis shows that website characteristic and mood affect is accepted because of its significant value of 0.024 and 0.002 respectively in which these two independent variables has a relationship with the dependent variable. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72052/1/72052.pdf Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Electronic commerce
spellingShingle Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Electronic commerce
A. Mojitoh, Marsha Babie
Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
description The objective of the current study is to identify the factors that motivate consumers to purchase clothing and accessories online on impulse and to study which of these factors lead to consumers' impulse online buying behavior. For this purpose, a set of 90 questionnaires were distributed of which 82 were returned and provide valuable information which very usable for the current research data analysis. Findings results shows that the Cronbach's Alpha value is 0.892 where it is considered as reliable and excellent. The recorded coefficient in the multiple linear regression analysis shows that website characteristic and mood affect is accepted because of its significant value of 0.024 and 0.002 respectively in which these two independent variables has a relationship with the dependent variable.
format Student Project
author A. Mojitoh, Marsha Babie
author_facet A. Mojitoh, Marsha Babie
author_sort A. Mojitoh, Marsha Babie
title Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
title_short Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
title_full Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
title_fullStr Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
title_full_unstemmed Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh
title_sort factors influencing consumers impulse online buying on clothing and accessories case study: students of cosmopoint college of technology campus kota kinabalu 2 / marsha babie a. mojitoh
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/72052/1/72052.pdf
https://ir.uitm.edu.my/id/eprint/72052/
_version_ 1753791931787247616
score 13.223943

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