Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis

The changing of business activities nowadays in the world has led the customers becoming more demand and knowledgeable from time to time towards the brand for the specific product. Therefore, this studies would help to the Nike Company can get a lot of information regarding the customers taste and p...

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Bibliographic Details
Main Author: Francis, Frederic
Format: Student Project
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/57478/1/57478.pdf
https://ir.uitm.edu.my/id/eprint/57478/
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