The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah

This research is all about The Effectiveness of Promotional Tools to Retain Customer Loyalty at Kedai Mesra Petronas. Promotional tools can be the most effective tools that being used by the organization to promote its products or services. This also applied by Petronas to promote their Kedai Mesra....

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Bibliographic Details
Main Author: Samsusah, Noor Sharyina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/27635/1/PPb_NOOR%20SHARYINA%20SAMSUSAH%20BM%20M%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/27635/
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