The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah
This is a quantitative research design conducted to identify the influence of brand awareness towards consumer decision by moderating of marketing mix among The Body Shop females' consumer in Kota Kinabalu, Sabah. 184 respondents selected to collect the data required. Nowadays, the beauty care...
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2014
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my.uitm.ir.720362022-12-28T04:37:06Z https://ir.uitm.edu.my/id/eprint/72036/ The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah Pg Abdullah, Dk Nur Azera Branding (Marketing) Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This is a quantitative research design conducted to identify the influence of brand awareness towards consumer decision by moderating of marketing mix among The Body Shop females' consumer in Kota Kinabalu, Sabah. 184 respondents selected to collect the data required. Nowadays, the beauty care industry facing rivalry competition among the beauty care product marketers. In this current industry situation, The Body Shop needs to identify the importance of brand awareness to influence the consumer decision to consume their products. Besides that, the researcher wants to identify the relationship between the brand awareness and marketing mix to influence the consumer decision-making. The data collected through structured questionnaires and have been interpreted by statistical analysis software of SPSS . This study will beneficial to future researcher and companies that interested entering especially in the beauty care product market. It will help to have better understanding on the influence of brand awareness related to marketing mix in terms to influence consumer decision behavior. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72036/1/72036.pdf The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished) |
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Branding (Marketing) Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
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Branding (Marketing) Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Pg Abdullah, Dk Nur Azera The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah |
| description |
This is a quantitative research design conducted to identify the influence of brand awareness towards consumer decision by moderating of marketing mix among The Body Shop females' consumer in Kota Kinabalu, Sabah. 184 respondents selected to collect the data required. Nowadays, the beauty care industry facing rivalry competition among the beauty care product marketers. In this current industry situation, The Body Shop needs to identify the importance of brand awareness to influence the consumer decision to consume their products. Besides that, the researcher wants to identify the relationship between the brand awareness and marketing mix to influence the consumer decision-making. The data collected through structured questionnaires and have been interpreted by statistical analysis software of SPSS . This study will beneficial to future researcher and companies that interested entering especially in the beauty care product market. It will help to have better understanding on the influence of brand awareness related to marketing mix in terms to influence consumer decision behavior. |
| format |
Student Project |
| author |
Pg Abdullah, Dk Nur Azera |
| author_facet |
Pg Abdullah, Dk Nur Azera |
| author_sort |
Pg Abdullah, Dk Nur Azera |
| title |
The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah |
| title_short |
The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah |
| title_full |
The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah |
| title_fullStr |
The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah |
| title_full_unstemmed |
The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah |
| title_sort |
influence of brand awareness towards customer decision: a study of the body shop beauty care products / dk nur azera pg abdullah |
| publishDate |
2014 |
| url |
https://ir.uitm.edu.my/id/eprint/72036/1/72036.pdf https://ir.uitm.edu.my/id/eprint/72036/ |
| _version_ |
1753791930926366720 |
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13.211869 |