The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
This is an exploratory research design conducted to identify the impact of marketing mix on consumers' selection towards bath soap preferences among female consumers in Sepanggar, Kota Kinabalu. 100 of respondents selected to collect the data required. As the bath soap brand is concious and dif...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72014/1/72014.pdf https://ir.uitm.edu.my/id/eprint/72014/ |
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