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The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah

This is a quantitative research design conducted to identify the influence of brand awareness towards consumer decision by moderating of marketing mix among The Body Shop females' consumer in Kota Kinabalu, Sabah. 184 respondents selected to collect the data required. Nowadays, the beauty care...

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Bibliographic Details
Main Author: Pg Abdullah, Dk Nur Azera
Format: Student Project
Language:English
Published: 2014
Subjects:
Branding (Marketing)
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/72036/1/72036.pdf
https://ir.uitm.edu.my/id/eprint/72036/
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https://ir.uitm.edu.my/id/eprint/72036/1/72036.pdf
https://ir.uitm.edu.my/id/eprint/72036/

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