Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
The purpose of this research paper is to create brand awareness of higher education institution at UTHM Pagoh campus. Brand awareness is important for any institution because it is significantly influences customers' purchase decision-making and judgment. Besides, it is easier for people to lea...
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/48968/1/48968.pdf https://ir.uitm.edu.my/id/eprint/48968/ |
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