Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]
Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today’...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/38662/1/38662.pdf http://ir.uitm.edu.my/id/eprint/38662/ |
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