Relationship between features of spokes-character and brand trust of consumers
The trend of using spokes-character has developed in various promotional campaigns over the past century. As an animated being or animated object that is used to promote a product, service, or idea, spokes-character must be used consistently in conjunction with a product over time. Spokes–charact...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/83408/1/FBMK%202018%2098%20-%20ir.pdf http://psasir.upm.edu.my/id/eprint/83408/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|