Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
Online purchase intention is defined as a situation where a consumer is willing and intends to make online transactions. Consumers cannot touch, feel, or try on products before purchase as they have inability to physically examine apparel products directly. The purpose of this study is to investigat...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/45000/1/45000.pdf http://ir.uitm.edu.my/id/eprint/45000/ |
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