Staff View: Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi

Online purchase intention is defined as a situation where a consumer is willing and intends to make online transactions. Consumers cannot touch, feel, or try on products before purchase as they have inability to physically examine apparel products directly. The purpose of this study is to investigat...

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Main Authors:	Muhd Radzi, Siti Hajar, Azmi, Nur Ummaimah
Format:	Student Project
Language:	English
Published:	2017
Subjects:	Food industry and trade. Halal food industry. Certification Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/45000/1/45000.pdf http://ir.uitm.edu.my/id/eprint/45000/
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id	my.uitm.ir.45000
record_format	eprints
spelling	my.uitm.ir.450002021-04-19T03:37:13Z http://ir.uitm.edu.my/id/eprint/45000/ Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi Muhd Radzi, Siti Hajar Azmi, Nur Ummaimah Food industry and trade. Halal food industry. Certification Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Online purchase intention is defined as a situation where a consumer is willing and intends to make online transactions. Consumers cannot touch, feel, or try on products before purchase as they have inability to physically examine apparel products directly. The purpose of this study is to investigate the influence of behavioral attitudes towards the social media in the world, Facebook, amongst UiTM students and staffs and their intention whether to purchase or not to purchase online food. This study has examines four factors which are trust, price, convenience, and purchase intention in online food purchasing. This study utilizes a survey approach to gather data regarding the factors of online food purchase. The questionnaires surveys were administered to 150 respondents in UiTM Terengganu. Some analyses had been done which are the frequencies, mean score, standard deviation through the descriptive analysis. The result tells that the factors are reliable for online food purchase and most of the respondents agreed that price and purchase intention is the most factors for online food purchase. So the limitations in this study is about the limited of respondents, time constraint and the final result that only focused for the frequency, mean score and standard deviation. So for the researchers’ suggestion, lantern the time of next study, maximized the respondents to get the best result. So by doing this study, the four factors are acceptable in online food purchase. 2017-07 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/45000/1/45000.pdf Muhd Radzi, Siti Hajar and Azmi, Nur Ummaimah (2017) Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Food industry and trade. Halal food industry. Certification Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction
spellingShingle	Food industry and trade. Halal food industry. Certification Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Muhd Radzi, Siti Hajar Azmi, Nur Ummaimah Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
description	Online purchase intention is defined as a situation where a consumer is willing and intends to make online transactions. Consumers cannot touch, feel, or try on products before purchase as they have inability to physically examine apparel products directly. The purpose of this study is to investigate the influence of behavioral attitudes towards the social media in the world, Facebook, amongst UiTM students and staffs and their intention whether to purchase or not to purchase online food. This study has examines four factors which are trust, price, convenience, and purchase intention in online food purchasing. This study utilizes a survey approach to gather data regarding the factors of online food purchase. The questionnaires surveys were administered to 150 respondents in UiTM Terengganu. Some analyses had been done which are the frequencies, mean score, standard deviation through the descriptive analysis. The result tells that the factors are reliable for online food purchase and most of the respondents agreed that price and purchase intention is the most factors for online food purchase. So the limitations in this study is about the limited of respondents, time constraint and the final result that only focused for the frequency, mean score and standard deviation. So for the researchers’ suggestion, lantern the time of next study, maximized the respondents to get the best result. So by doing this study, the four factors are acceptable in online food purchase.
format	Student Project
author	Muhd Radzi, Siti Hajar Azmi, Nur Ummaimah
author_facet	Muhd Radzi, Siti Hajar Azmi, Nur Ummaimah
author_sort	Muhd Radzi, Siti Hajar
title	Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
title_short	Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
title_full	Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
title_fullStr	Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
title_full_unstemmed	Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
title_sort	factors affecting online food purchase intention : the case of uitm terengganu / siti hajar muhd radzi & nur ummaimah azmi
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/45000/1/45000.pdf http://ir.uitm.edu.my/id/eprint/45000/
_version_	1698700278201581568
score	13.223943

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi

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