Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari

The aim of this paper is to examine the Factors Influence of Brand Loyalty on Power Ficos Company. There are five factors are examined by the researcher. The factors are product quality, price, promotion, service quality and design. There are 135 questionnaires has been distributed in area of Duyong...

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Bibliographic Details
Main Authors: Baharom, Rozaireen, Johari, Juraiza Ezza
Format: Student Project
Language:English
Published: 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/32688/1/32688.pdf
http://ir.uitm.edu.my/id/eprint/32688/
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