Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman
The title of this study is “Perception towards service quality and The Impact of Brand Image on Customers in Prudential BSN Takaful Berhad Melaka”. The first purpose of this study is to determine the level of brand image towards Prudential BSN Takaful Berhad Melaka. There are five independent variab...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/28868/1/28868.pdf http://ir.uitm.edu.my/id/eprint/28868/ |
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