The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]
Majority of consumers consider food labelling to be very important component of their lifestyle and regard nutrition as a positive attribute to the food products. Therefore, food labelling has to be informative and attractive in order to grab’s consumer’s attention. As such, labels are part of the i...
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| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/42602/1/42602.pdf http://ir.uitm.edu.my/id/eprint/42602/ |
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