Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin

This paper will discuss the consumer purchase behaviour of smartphone. The objective of this study is to identify the factor that will influence consumer purchase behaviour of smartphones and to identify the relationship between factors that influence consumer purchase behaviour of smartphone. Focus...

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Bibliographic Details
Main Author: Ladin, Jamlin
Format: Student Project
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/105360/1/105360.pdf
https://ir.uitm.edu.my/id/eprint/105360/
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