Purchasing behavior of green consumers: the case of the Body Shop Sabah / Jeselin Kensoi

A research on "The Purchasing Behavior of Green Consumers: The Case of The Body Shop Sabah" was conducted since there are an increased number of green consumers nowadays. This research has three objectives, which are, to find the factor that influence consumers to purchase TBS products, to...

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Bibliographic Details
Main Author: Kensoi, Jeselin
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/80444/1/80444.pdf
https://ir.uitm.edu.my/id/eprint/80444/
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