An empirical of study on consumer behavior in purchasing green label products / Shahiela Amir
The primary attempt in this study was to explore the factors that influence consumer behavior in purchasing green label products. More specifically, this study examines the three factors such as environmental knowledge, environmental concern, and social influence. The survey was conducted among the...
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/80436/1/80436.pdf https://ir.uitm.edu.my/id/eprint/80436/ |
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