Staff View: Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin

Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin

This paper will discuss the consumer purchase behaviour of smartphone. The objective of this study is to identify the factor that will influence consumer purchase behaviour of smartphones and to identify the relationship between factors that influence consumer purchase behaviour of smartphone. Focus...

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Main Author:	Ladin, Jamlin
Format:	Student Project
Language:	English
Published:	2016
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/105360/1/105360.pdf https://ir.uitm.edu.my/id/eprint/105360/
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id	my.uitm.ir.105360
record_format	eprints
spelling	my.uitm.ir.1053602024-10-24T04:23:16Z https://ir.uitm.edu.my/id/eprint/105360/ Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin Ladin, Jamlin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This paper will discuss the consumer purchase behaviour of smartphone. The objective of this study is to identify the factor that will influence consumer purchase behaviour of smartphones and to identify the relationship between factors that influence consumer purchase behaviour of smartphone. Focus of respondent in this study is smartphone consumer around Kota Kinabalu, Sabah. The sample size of this study is from 150 to 200 respondents which is covering Kota Kinabalu district. Instrument that being use in this study is questionnaire which will help in collecting data and to answer all research questions. The questionnaire in this study is adapted and modified from the literature. The findings in this study indicate that there is a significant positive relationship between these factors that is study. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/105360/1/105360.pdf Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin. (2016) [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Ladin, Jamlin Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin
description	This paper will discuss the consumer purchase behaviour of smartphone. The objective of this study is to identify the factor that will influence consumer purchase behaviour of smartphones and to identify the relationship between factors that influence consumer purchase behaviour of smartphone. Focus of respondent in this study is smartphone consumer around Kota Kinabalu, Sabah. The sample size of this study is from 150 to 200 respondents which is covering Kota Kinabalu district. Instrument that being use in this study is questionnaire which will help in collecting data and to answer all research questions. The questionnaire in this study is adapted and modified from the literature. The findings in this study indicate that there is a significant positive relationship between these factors that is study.
format	Student Project
author	Ladin, Jamlin
author_facet	Ladin, Jamlin
author_sort	Ladin, Jamlin
title	Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin
title_short	Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin
title_full	Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin
title_fullStr	Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin
title_full_unstemmed	Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin
title_sort	consumer purchase behaviour towards selection of smartphones around sepanggar, sabah / jamlin ladin
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/105360/1/105360.pdf https://ir.uitm.edu.my/id/eprint/105360/
_version_	1814058685135060992
score	13.211869

Consumer purchase behaviour towards selection of smartphones around Sepanggar, Sabah / Jamlin Ladin

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