Management in-class activities to enhance personal brand attributes of undergraduates
The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited...
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| Format: | Book Section |
| Language: | English |
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Sunway College Kuala Lumpur
2015
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| Online Access: | http://eprints.sunway.edu.my/294/1/Anita.pdf http://eprints.sunway.edu.my/294/ |
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