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Management in-class activities to enhance personal brand attributes of undergraduates

The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited...

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Main Author: Paul, Anita *
Format: Book Section
Language:English
Published: Sunway College Kuala Lumpur 2015
Subjects:
LB Theory and practice of education
LB2300 Higher Education
Online Access:http://eprints.sunway.edu.my/294/1/Anita.pdf
http://eprints.sunway.edu.my/294/
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spelling my.sunway.eprints.2942016-03-27T07:21:40Z http://eprints.sunway.edu.my/294/ Management in-class activities to enhance personal brand attributes of undergraduates Paul, Anita * LB Theory and practice of education LB2300 Higher Education The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited academic literature on personal branding in the higher educational context but more references to personal development instead. This paper explores various researches on the concept of personal branding and explores its application in higher education the aims to enhance the awareness and development of personal branding attributes within the Management classroom. Sunway College Kuala Lumpur 2015 Book Section PeerReviewed text en http://eprints.sunway.edu.my/294/1/Anita.pdf Paul, Anita * (2015) Management in-class activities to enhance personal brand attributes of undergraduates. In: Unlocking borders in education: proceedings of the 3rd Pre-University Conference, 6 September 2014, Bandar Sunway. Proceedings of the Sunway Academic Conference (2014). Sunway College Kuala Lumpur, Bandar Sunway, pp. 44-53. ISBN 978-967-13697-0-8
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic LB Theory and practice of education
LB2300 Higher Education
spellingShingle LB Theory and practice of education
LB2300 Higher Education
Paul, Anita *
Management in-class activities to enhance personal brand attributes of undergraduates
description The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited academic literature on personal branding in the higher educational context but more references to personal development instead. This paper explores various researches on the concept of personal branding and explores its application in higher education the aims to enhance the awareness and development of personal branding attributes within the Management classroom.
format Book Section
author Paul, Anita *
author_facet Paul, Anita *
author_sort Paul, Anita *
title Management in-class activities to enhance personal brand attributes of undergraduates
title_short Management in-class activities to enhance personal brand attributes of undergraduates
title_full Management in-class activities to enhance personal brand attributes of undergraduates
title_fullStr Management in-class activities to enhance personal brand attributes of undergraduates
title_full_unstemmed Management in-class activities to enhance personal brand attributes of undergraduates
title_sort management in-class activities to enhance personal brand attributes of undergraduates
publisher Sunway College Kuala Lumpur
publishDate 2015
url http://eprints.sunway.edu.my/294/1/Anita.pdf
http://eprints.sunway.edu.my/294/
_version_ 1644324291436609536
score 13.211869

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