Service innovation: Building a sustainable competitive advantage in higher education
The increasing pace of globalisation requires organisations to be innovative in their service provision to remain competitive in their industry. Higher education is one of the examples. Service innovation plays a critical role in helping universities to sustain their operations and gain a competitiv...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Inderscience Enterprise
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1864/ http://doi.org/10.1504/IJSEM.2019.105014 |
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